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26/05/2022 | DESIGN

LFM: THE WORDS TO SAY IT

Words turn ideas into values, into projects, into services. Time, for those who work in marketing and communication, is measured in words...

Which can become the basis of an original furniture proposal. In a historical moment like the one we are living, in which everything ages in the time of a click, the desire for concrete and reassuring concepts returns."Verba non volant," words have weight, value and are a measure of our time that goes beyond hours, minutes and days...

Words turn ideas into values, into projects, into services. Time, for those who work in marketing and communication, is measured in words. 

Which can become the basis of an original furniture proposal. In a historical moment like the one we are living, in which everything ages in the time of a click, the desire for concrete and reassuring concepts returns. "Verba non volant," words have weight, value and are a measure of our time that goes beyond hours, minutes and days. LFM, a leading communications agency for the past 20 years, claims this and is present for the first time at Milan Design Week. Its "Just Time" capsule collection designed by Alessio Salvo, which, through the lines of its furniture components, builds a surprising, meaningful, cozy living area where the sofa is just "Comodo."


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