In the final project of the Product & Furniture Design Master’s Course of the Istituto Marangoni, excellence for training in Design and Fashion in Milan, Paris, London, Dubai, Miami, Mumbai, Shanghai, Shenzhen were presented suggestions for the launch of a new spin-off brand of the Cappellini Group targeted specifically at Generation Z consumers (1997-2012) and their needs, focusing in particular on decreasing digital anxiety. Because it has been proven that functional design, integrating technologies (e.g. AI, virtual design, etc.) into the physical object, can encourage harmonious coexistence between man and machine, promoting aesthetic empathy. NO CODE proposes, therefore, 13 products by 13 students. www.istitutomarangoni.com