From October 17 to 19, Superstudio Più in Via Tortona 27 hosted the Fair Priced Vintage Market. Three days of intense but smart shopping, with very affordable prices. Our fashion expert noticed that…

​​​​​​​Vintage has become one of the most used words in the fashion vocabulary. A source of inspiration for many creative directors, but above all a way for young people to dress, to save money, and also to make a statement. We were not expecting designer clothes or extraordinary pieces. On the contrary, the impact of the Fair Priced Vintage Market is always very simple, I would say even spartan: stands divided by category, a price list resembling that of a low-cost restaurant, a clear statement against luxury.

The audience was mostly young, between 20 and 30 years old, with few over that age, and a lady with a very high-end Gucci bag, leaving, confided to her husband: “It would have been better if we had gone to the exhibition dedicated to Armani Privé.” The reasons, however, of those who were shopping were very diverse. Mayara, a beautiful twenty-year-old model, says she dresses exclusively vintage because she finds it more elegant. The strictly vegan couple, Filippo, 31 years old, a teacher of child neuropsychomotricity, and Giulia, 32 years old, who works in marketing, have been dressing exclusively vintage for 15 years, a choice against waste and pollution and, Giulia adds: “Contemporary designer fashion is all the same and the prices are now absurd.” Elena, 27 years old, works at Ratti. In her bag she already has a jacket in shaved astrakhan.
Inevitable was the topic of real fur, now worn by girls without any animal guilt: “I bought it because it looks like my grandmother’s. And it only costs 31 euros.” Another element that determines vintage’s success is precisely the one linked to memory, to family-related memories. More out of curiosity than passion, Abdu, Amed, and Younes, all in their twenties, came to the Fair Priced Vintage Market wearing the typical uniform of their age: oversized sweatshirt, trousers, and jacket. They were mainly interested in the stand with camouflage jackets and trousers. However, one of them was wearing a Polo Ralph Lauren T-shirt, for me a brand linked to a very classic world. Amed, however, firmly replied that it is a brand without age and does not define at all who wears it. In a word: Vintage is for everyone.