Two days, over 3,000 expected participants, more than 300 speakers, and an ambitious goal: to write the future of Italian retail. Forum Retail returns to Milan for its 25th edition, the event organized by iKN Italy that for a quarter of a century has been the point of reference for those who see the world of commerce as a field of innovation, strategy, and vision.

​​​​​​​Superstudio Più will host the largest Italian hub for experience & networking for the retail business community, with an agenda that spans the major transformations of the sector: from the impact of geopolitics on supply chains to AI as a driver of personalization, including the boom of Retail Media and intelligent automation.

Highlights include the plenary session “Unleashing Talent to Innovate” with top executives from L’Erbolario and Cameo (13 November), the research on supply chains and vertical integration by Retail Institute Italy and TradeLab, and, of course, the Retail Award ceremony (12 November, 5:30 PM), which will recognize the sector’s excellence.
The program will not only consist of speeches and roundtables. Guests will experience a true Retail Tech Journey, an immersive path through the most advanced technologies in omnichannel and customer experience. Special formats are also back, such as Retail On Air (live podcast from the heart of the event) and sessions dedicated to women leaders and young talents in the sector.
Forum Retail confirms itself as an exceptional stage for companies, brands, and professionals in commerce. Access will be structured according to different profiles, from the Free Pass for retailers to premium options. Large numbers are expected: over 300 speakers and 3,000 participants, including approximately 1,500 retailers.

​​​​​​​Forum Retail 2025 iKN Italy
12-13 November 2025
Superstudio Più – Via Tortona 27, Milan