We enter Milan Design Week, the most important and sparkling week of the year for our city, with a mix of excitement and uncertainty. The newfound normality of the post-pandemic and the bright prospects of a scientific future clash with the darkness of an increasingly threatening war and its frightening human economic political social consequences. Milan, attractive and forbidding capital of Italian creativity among grandiose building projects and countless small construction sites bringing luxury and green into the the suburbs, continues its mutation. What about design? Into the real world comes the unreal, what until yesterday seemed like pure fantasy. H.T. (Human Technology) is measured by A.I. (Artificial Intelligence) and desires are realized with the help of “tools” that bring into the shadows skills and crafts, to which tomorrow we will give other forms and other names. 

In recent days, I have witnessed art exhibitions showing the works of single artists resulting from the elaboration of algorithms. I counted countless furnishings designed by the same A.I. who had helped Philippe Starck in designing A.I. his first chair designed for Kartell with the same method. I “chatted” with a humanoid robot at the Museum of the Future in Dubai who could smile and look at me in the eye. I have, or rather we have, written journalistic pieces for our magazine with ChatGPT and I have discovered how many other unimaginable things we can do effortlessly thanks to these magical programs and the wizards behind them. Of course, human creativity remains necessary. Without the complicity between human and virtual one does not go any further, the experts comfort us. We hope this is indeed the case. In the meantime, let’s explore this hypersonic future, albeit soon, with our Superdesign 2023 event. 
Starting with the suggestion of the theme of the year given by Superstudio INSPIRATION INNOVATION IMAGINATION for the Design Week, let’s travel to the Far-East countries, a geopolitical and cultural hub of ever-increasing importance, discover the performance of the connected home and soft mobility, the promises of environmental sustainability inherent in materials and workmanship, the diverse aesthetics of young designers, the contemporary poetics of women designers, the eclectic model of the most advanced artisan craftsmanship, the great schools of design that teach to see beyond, the virtual spaces of Superstudio and, with the many talks offered, the dialectic between many opposing signals from the world of design and art. We discover the tomorrow of design. The day after tomorrow everything could have already changed.