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02/04/2013 | DESIGN, EDITORIAL

GLOBAL AS DESIGN

Posted by: Gisella Borioli
As the world changes at supersonic speed and the poles of power and progress move the center of gravity, design becomes a focal point of world deve-lopment. It’s Global Design, in the double sense that the re-design becomes the commercial and cultural motor that affects the entire planet. But it’s also Global in the sense that involves all sectors. There is a new aesthetic that looks more to shape than to function, overflows from furniture and home to become the added value in every area of daily life: from automotive technology to life-style in general, giving a new appeal to suitcases and printers, bottles of water and wine and the sex-toys, body-care and bulbs, toothbrushes or avant-garde art. A trend well-represented at the Temporary Museum for New Design 2013. The theme suggested by Superstudio to his exhibitors: ROOTS, such as he-ritage, respect and look to the future. To better know where you go knowing where you are from

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