Geberit, Swiss Group, European leader in the bathroom trade with two Italian sites, celebrates its 150th anniversary with the multi-media installation WATERSCAPE: a true experience journey for the visitor who finds himself pulled into a whirlpool between realism and non-materialism.

Focusing on a phygital approach, the WATERSCAPE installation curated by NEO Narrative Environments Operas in the Lounge spaces, transports the public to discover the Geberit world, inviting them to enter a whirlpool with a realistic effect. A first immersive area that highlights the company’s connection with nature and its special bond with water. An element taken for granted in the past that is becoming increasingly precious today and as such must be managed on an industrial level in the future, from the recovery of rainwater to the design of new piping systems thanks to innovative disposal patents. A second area recounts the highlights of the brand’s evolution from 1874 to the new products and leads to a third area, where, thanks to an interactive wall, visitors can browse through the 3 Geberit worlds: toilet, washbasin and shower area proposed by a company driven by an innovative and different vision of the bathroom space. 

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www.geberit.it