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17/09/2026 | MILAN FASHION WEEK, PREVIEW

FUTURFASHION. THE HIDDEN GENIUS

Posted by: Gisella Borioli

A blazing talent. Boundless creativity. Virtual collections that defy the imagination. Hyperrealistic fashion shows created with algorithms. Visions that seem to come from the future yet speak to the present. Who is the creator Superstudio is presenting—the artist who is taking both the digital and physical fashion worlds by surprise? In Milan for the very first time. Discover him from September 24 at the FLA Museum at Superstudio Più.

The thrilling energy of Gianni Versace’s creations. The understated allure of Giorgio Armani, who changed the way women dressed—and carried themselves—by reinventing the jacket and trousers.

Roberto Capucci’s sculptural gowns. Gianfranco Ferré’s architectural forms transformed into dreams to wear. The irreverent freedom of Missoni’s mix-and-match aesthetic. Valentino’s aristocratic elegance. Krizia’s visionary creativity. Romeo Gigli’s Byzantine Madonnas.
There was a time when fashion rewrote its own rules every six months. Fashion shows surprised, provoked and anticipated the future. From one season to the next, proportions, colours, silhouettes and desires were transformed. Behind it all were designers capable of imagining what did not yet exist.
Today, the system is different. Boundaries have dissolved, while inspiration endlessly moves between archives, vintage and continuous reinvention. The figure of the fashion designer has given way to the more complex and elusive role of the creative director.
But every now and then, something unexpected happens. Someone opens a door onto the future once again. And what if that future were powered by artificial intelligence, yet guided by an authentic human vision?
True to its mission of championing young talent, Superstudio has opened that door.
A French artist and fashion creator with a blazing talent and inexhaustible imagination—whom I discovered in New York—is about to arrive in Milan. He creates virtual collections that explore different worlds through solutions that seem impossible: hyperrealistic fashion shows generated with algorithms, yet governed by a profoundly human creative sensibility.
He is a young professional with a strong academic and international background, who has developed his talent alongside some of fashion’s leading figures. A visionary who uses artificial intelligence not as a shortcut, but as a tool to push beyond existing boundaries. His name?
For the moment, we prefer to keep it shrouded in mystery just a little longer. We will reveal it on September 24, 2026, at the FLA Museum at Superstudio Più, during Milan Fashion Week, with a spectacular and immersive presentation.
Special thanks to the partners who have supported the event: Audiolux, Ferrari Trento, Istituto Marangoni Milano, White Milano, Studio NegriFirman, Superstudio Group and Superstudio Events.
Save the date.

FUTURFASHION. THE HIDDEN GENIUS
Curated by Gisella Borioli
September 24–28, 2026 - 10:30 am–6:30 pm
September 21–24: press only
FLA Museum – Superstudio Più, Milan
Information and reservations: communication@superstudiogroup.com


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