In the ground floor Atelier, an HD screening of the video story "La Moda in Altro Modo" (Fashion in Another Way) will be shown every hour. This valuable documentary about the artist is directed by Giovanni Gastel, in collaboration with Oliviero Toscani.
The week concludes with a special event celebrating the main theme of MuseoCity 2025, "The Streets of Art". Gisella Borioli, founder and creative director of Superstudio, will present a lively and engaging talk dedicated to one of the most iconic phenomena of contemporary Milan, zona Tortona. A journey through past and future will reveal how Superstudio, a pioneer since 1983, helped transform a peripheral industrial area into a vibrant cultural hub. Today, zona Tortona boasts the highest concentration of museums, galleries, artists’ and photographers’ studios, communication agencies, event venues, and, of course, the beating heart of Milan Design Week.
Guests of the talk, Fortunato D’Amico, architect and curator of the Terzo Paradiso/SuperOrtoPiù project by Michelangelo Pistoletto, created ten years ago for Expo and still visible on the Roof of Superstudio; Bros, one of the first street artists to hold a major solo exhibition in Milan, welcomed by Superstudio in 2008 when street art struggled to find space and credibility; Pier Paolo Pitacco, an award-winning art director who has run his creative studio CentoxCento in the area for over 40 years.

FLA MUSEUM - MILANO MUSEOCITY  
March 2-8, 2025
• Museum Opening Hours: Sunday, March 2 and Saturday, March 8: 11:30 am - 12:30 pm; 3:30 pm - 6:30 pm
Monday, March 3 to Friday, March 7: 3:30 pm - 6:30 pm
• Guided Tours: Sunday, March 2 and Saturday, March 8: 11:30 am, 3:30 pm, 4:30 pm
Monday, March 3 to Friday, March 7: 3:30 pm, 4:30 pm, 5:30 pm (Subject to availability; €5)
• Special Event: Talk "Via Tortona: the street with seven museums", Saturday, March 8 at 5:00 pm, Free Admission
Info: Tel. +39 02 422501. Email: assistant@superstudiogroup.com