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18/01/2021 | FASHION

DIGITAL MEN'S FASHION SHOWS. BEAUTIFUL BUT...

A quite full programme, starting from Friday, January 15th, with new and historical names, street-wear and reassuring classics, catwalks on unlikely runways differently set and futuristic locations, multi-ethnic models and dancers and performers. Perhaps some bombastic made in Italy brands are missing, even if we know that by now there's a sort of freedom in times and ways of presenting its own collections. Always one step ahead Prada with comments from fashion school students around the world, live streaming.

In the five-day digital Calendar released by Camera della Moda for January 2021 Men's Collections, there is no shortage of style contrasts. If on the first day Zegna is followed by Lagos, Fendi is preceded by Spyder...

A quite full programme, starting from Friday, January 15th, with new and historical names, street-wear and reassuring classics, catwalks on unlikely runways differently set and futuristic locations, multi-ethnic models and dancers and performers.
Perhaps some bombastic made in Italy brands are missing, even if we know that by now there's a sort of freedom in times and ways of presenting its own collections. Always one step ahead Prada with comments from fashion school students around the world, live streaming.

In the five-day digital Calendar released by Camera della Moda for January 2021 Men's Collections, there is no shortage of style contrasts. If on the first day Zegna is followed by Lagos, Fendi is preceded by Spyder, Church's, Children of the Discordance, and continued by Miguel Vieira, Kiton, Serdar, Iceberg. On Sunday, Etro, Prada and Tod's surrounded during the day by niche names seeking their space among officialdom. On Monday and Tuesday the show continues with many stunning news we suppose.
Newcomers brands wide range, fashion creative people's ability to quickly reinvent themselves are certainly a sign of vitality, extremely pleasant, sometimes even exciting video (let's see for instance Zegna, which leads you to discover the latest architecture), well-aimed experimental direction, engaging music, an exciting dive into the most contemporary visual languages. Perhaps the real function of fashion shows remains suspended: showing clothes in their entirety, with the possibility to weigh effect and evaluate materials, understanding the mood and imagining it transferred to one's shop, to each customer's clientele. Virtual fashion shows, on which it is not always easy to tune in, give an idea of this year's focus, but will buyers and press gain enough information to guide their purchases? It is true that all the final rite takes place later, at the real orders time. However….
Desire for physical fashion show, with all events corollary, meetings, evaluations, discussions, guests, celebrities, unexpected events remains untouched, as we verified in a quick survey. Prada’s idea remains a good one in this scenario. Miuccia Prada and Raf Simons, this collection’s creative director, answered the questions of a good number of international students bringing a glimpse of reality in the context of the most abstract fashion shows that have ever been seen. 
Now we just have to hope that anti-Covid vaccination will set things right, in order to rediscover the much-needed « catwalks » which will no longer be the same.

Ermenegildo Zegna. Video. Among contemporary architecture new-normal relaxed style
APN73. VirtualReality-Tv. Urban promenade at Hangzhou, China
Children of Discordance. Music. Hip hop with Japanese band Hideyoshi and Ralph
Tokyo James. Moovie. African culture and English mood

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