Amid dazzling lights and denim worn like a second skin, the aesthetic signed by Glenn Martens—creative director of the brand since 2020—bursts into a mix of bold sensuality and street spirit, speaking directly to a generation that experiences fashion as a language of identity and an act of freedom.
The runway becomes a fully immersive show, closer to a live concert than to a traditional fashion show, where the audience takes part, vibrates, and shares the moment. Within this electric atmosphere comes a strategic new development: the arrival backstage of Andrea Rigogliosi as the brand’s new CEO, appointed to lead Diesel into a phase of further international expansion, despite the current challenges facing the fashion industry.
Renzo Rosso has described him as “the right person to enhance a brand that represents the only true alternative to the world of luxury—one that today more than ever embodies values of inclusivity and democracy,” without giving up desire.
Diesel, after all, continues to move along the boundary between fashion and pop culture, between provocation and glamour, between the street and global clubbing—turning each collection into a manifesto that speaks about style without filters. After last season’s eggs thrown onto the street (pictured), how will Diesel surprise us this time?

DIESEL
Diesel Fashion Show
24 February
Superstudio Maxi, Via Moncucco 35, Milan
diesel.com