In Milan’s creative district, within the iconic spaces of Superstudio, orange is no longer just a color: it is a contagious energy. It is the soul of Casa Olanda, one of the most impressive Olympic team houses, now transformed into a media and emotional bridge between Italy and the Netherlands.

Managing Casa Olanda means coordinating an operational machine in which technical production, partners, and communication must move in perfect sync. The strategy is built on real-time connection: thanks to an unprecedented partnership with the three major Dutch national networks, every celebration is broadcast live on the main news channels, while Eurosport journalists convey the Milanese atmosphere to an international audience.

This technological effort fuels a constant narrative. “With the Dutch, we represent orange pride,” explains branding and marketing manager Suuz Boven, emphasizing how the community rallies around its athletes not only in triumphs—such as Jutta Leerdam’s Olympic gold—but also in human setbacks, like Joep Wennemars’ disappointment after being obstructed by another athlete while competing for a medal. This is the Dutch philosophy: sport is “the most important of secondary things in the world,” a social glue that unites people in success and in difficult moments.
Given the pressure of the Games, Casa Olanda also serves as a crucial information hub for media outlets without access to competition venues. The press team coordinates instant news flows between Milan and the official sites, managing global icons such as Leerdam, a true magnet for the international press.
From a logistical standpoint, the organization operates along three axes: Milan (the headquarters), Cortina, and a mobile hub. Although speed skating—the symbolic discipline—is concentrated in Milan, every medal won in the mountains ultimately converges here for the official celebration. A tradition renewed by a new generation of athletes: more digital, more connected, and ready to carry on the legacy of legends like Ireen Wüst.
The choice of Superstudio as the venue is no coincidence. For decades a benchmark for fashion and design, the space proves to be the ideal platform for the modularity and technology required by an Olympic hub. For athletes, stepping out of the “bubble” of the Olympic Village and into this environment means discovering a world of lights and human warmth. A warmth that spills out into Milan’s streets as well: “Wherever we go in our uniforms and on our orange bikes, people cheer us on,” says the marketing manager, who chose to explore the city—strictly by bicycle—all the way to the Duomo.
Casa Olanda shows that a team house can be far more than a base: it can become the symbol of an unbreakable bond between a nation and the city that hosts it.