IT | EN
14/10/2024 | INSIDE

CALL ME BY MY NAME: BLACK POINT

It is Superstudio Più's most iconic space, the very first one you encounter as you enter from the driveway overlooking Via Tortona.
The ART POINT room, a nearly 100-year-old laboratory regenerated while maintaining its industrial characteristics, owed its name to its proximity to MyOwnGallery, the Art Square it overlooked and the many major international exhibitions it hosted, from TvBoy to Yunnan Chinese artists, from Omar Galliani to Bros, and even Uovo Performing Arts Festival, Credit Swisse's international art group shows and Christie's charity auctions.
Today, the same space has been given a makeover and transformed into a stunning all-black room for elegant events, from gala dinners to high-tech conventions, fashion shows to art installations, performances to exhibitions that benefit from the rarefied ambience.
The extraordinary lighting system that illuminates the ceiling with 72 LED beams allows for all desired lighting effects, and the wide entrances on three sides allow for diversified layout orientation.
To new space new name. From today, Art Point becomes BLACK POINT, making immediate reference to the changed situation.
Art or not, Black Point will win you over.

It is Superstudio Più's most iconic space, the very first one you encounter as you enter from the driveway overlooking Via Tortona.
The ART POINT room, a nearly 100-year-old laboratory regenerated while maintaining its industrial characteristics, owed its name to its proximity to MyOwnGallery, the Art Square it overlooked and the many major international exhibitions it hosted, from TvBoy to Yunnan Chinese artists, from Omar Galliani to Bros, and even Uovo Performing Arts Festival, Credit Swisse's international art group shows and Christie's charity auctions.
Today, the same space has been given a makeover and transformed into a stunning all-black room for elegant events, from gala dinners to high-tech conventions, fashion shows to art installations, performances to exhibitions that benefit from the rarefied ambience.
The extraordinary lighting system that illuminates the ceiling with 72 LED beams allows for all desired lighting effects, and the wide entrances on three sides allow for diversified layout orientation.
To new space new name. From today, Art Point becomes BLACK POINT, making immediate reference to the changed situation.
Art or not, Black Point will win you over.


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