In Milan’s “citadel of fashion and image,” Superstudio 13, which for over forty years has served the world of fashion, Audi chose an original way to unveil the new Audi Q3 Sportback, transforming the space into an experiential garage where design, technology and sustainability came together in an immersive narrative. Instead of top models and celebrities, the stars on the runway were—this time—the iconic models of the automotive brand itself. A true moving “fashion show” took shape, featuring the A3 allstreet, A6 e-tron, Q6 e-tron and Q5, enhanced by live dance performances and a DJ set. The experience was further enriched by the contribution of Luca Talotta, journalist and lecturer specialising in automotive and sustainability, who offered reflections on the future of mobility and responsible innovation. Dynamic yet cultural in spirit, the event highlighted the flexibility of Superstudio 13 as an ideal venue for high-impact creative and technology-driven formats, echoing Audi’s message: the future takes shape, together.