In today’s editorial landscape—increasingly fragmented and polarized between promotional communication and general information—@AT Superstudio Magazine occupies an unusual and therefore compelling position.

Originally conceived as Superstudio’s cultural house organ, it has gradually moved beyond the traditional boundaries of internal communication to establish itself as an autonomous editorial platform, capable of interpreting contemporary creativity and design culture.

Its specificity lies precisely in this balance: @AT is certainly rooted in a community — that of Superstudio and its international ecosystem — but it is not a passive mouthpiece for it. The editorial direction, entrusted to a journalist with long-standing experience, ensures a critical perspective, careful content selection, and a hierarchy of news that responds to editorial criteria before institutional ones. This is no minor aspect, especially at a time when many house organs give up any critical distance in favor of immediate visibility.
The magazine also relies on a structured team of journalists and contributors, alongside whom — in a targeted way — younger voices are brought in, not to fill space but to offer new viewpoints, different languages, and generational sensibilities. This coexistence of experience and experimentation produces a layered narrative: knowledgeable yet not self-referential; informed yet not academic.
@AT does not chase current events in the strict sense, nor the ephemerality of trends. It prefers to work through connections, moving across design, fashion, art, architecture, technology, artificial intelligence, and project culture with a cross-disciplinary gaze. What emerges is a narrative that restores complexity, context, and vision — qualities that are increasingly rare in today’s media landscape.
In this sense, @AT represents an interesting case of “hybrid” publishing: a magazine born from a physical place and a real community, yet aspiring to speak to a broader, national and international audience, while maintaining a recognizable identity and an authoritative voice. Not a house organ in the traditional sense of the term, but an editorial space that uses its privileged position to observe, select, and interpret the present.

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