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10/02/2021 | INNOVATION

Artificial Intelligence, the future is now

Posted by: Dario Negri

The IULM university in Milan, specialized in languages, communication and marketing, launches a new specialization in A.I. and organizes a very interesting event to discuss and explore how artificial intelligence may not be anymore a fantasy perspective but rather a solid reality, present in everyday life and that will change (for best) the time to come.

"But machines can really think?"
Trying to give a clear reply to this question, on feb 5th finished the 3-days digital convention Umania, organized by IULM over the theme of artificial intelligence. 
A very important event, the largest in Italy with more than 1200 participants, Umania has seen the alternation of top speakers with and very high competences to underline all the aspects related to this technology, still, we can say, not well known.
Actually, as explained during the event, artificial intelligence is already quite present in many daily applications from neurosurgery to marketing to large constructions: it has been compared for the level of importance to electricity! The improvement in any field when a.i. is applied is exponential.
A good example could be found in marketing, considering the next changes foreseen for personal data collection: in less than two years "cookies" will disappear, bringing a total blackout to many systems that actually use these instruments to collect data and create consumer targets. A.I. will come to rescue as it will allow, starting from the available data, to grow simulations in order to re-create the necessary information.
The other question that was laid in the middle of the workshops was "human being is then about to become obsolete?" 
Surely not, has been the collective answer from the experts: a current evaluation exteems the creation of 130 millions of new positions in the job market, related to A.I., but more than anything, A.I. will always be, due to its nature, to serve the human being.

UMANIA 2021: AI for Humanity & AI for Marketing, by IULM AI Lab (laboratory about Artificial Intelligence of IULM University)
UMANIA 2021: AI for Humanity & AI for Marketing, by IULM AI Lab (laboratory about Artificial Intelligence of IULM University)
UMANIA 2021: AI for Humanity & AI for Marketing, by IULM AI Lab (laboratory about Artificial Intelligence of IULM University)
UMANIA 2021: AI for Humanity & AI for Marketing, by IULM AI Lab (laboratory about Artificial Intelligence of IULM University)

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