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05/06/2022 | MILANDESIGNWEEK2022

ARCHITECT-TOUR

A focus on the world of architecture is offered through videos and talks in a dedicated environment, the Vision Room with double entrance, from the main door and from the next entrance on the forecourt. The schedule of in-depth, open and versatile, where videos, presentations, talks and meeting moments will alternate, will be communicated in Infopoint during the week. 

Magnetti Building (recently acquired by the Gruppo Grigolin), in a stunning parametric room in which the lines come unpredictably alive, presents with a video installation the important restoration of the Donizetti Theater in Bergamo achieved with avant-garde techniques and prefabs. Magnetti Building is also the builder to whom we entrusted the regeneration of the old abandoned steel factory in Via Moncucco, now turned into a beautiful location for trade fairs and cultural events renamed Superstudio Maxi to emphasize the exceptional magnitude of its single large hall suitable for trade fairs and large-scale meetings. In the nearby Talk&Meet room, a daily video at set times will illustrate the third Superstudio location Superstudio Maxi and the brand new Superstudio CyberSpace platform, a virtual version of our space and the events it contains. And more: every day at 6 p.m. Matrix4Design with journalist Laura Ragazzola invites you to follow “Un architetto italiano a…,” a video reportage in the world’s most famous architecture studios directed by an Italian who will reveal their goals and secrets. On June 8th at 6 p.m. for “Women’s Day” talk with the special guest of the series, architect Monica Tricario, an expert in sustainability in social and architecture. She is a co-founding partner of Piuarch Studio, one of the most famous firms in Milan, author of important buildings in the city and projects for major international fashion brands, including Dolce&Gabbana, Gucci, Fendi and Givenchy, and Prada. For BtoB meetings or simply moments of relaxation, the Meeting Room on the second floor is reserved upon request. On the walls the new set of digital paintings “Skyscrapers” by Flavio Lucchini.


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