Gisella Borioli and Giulio Cappellini presented to the press the theme of the 2023 edition of Superdesign Show, the now iconic event symbol of the Milanese Fuorisalone, and they did so in the new spaces of FLA, the atelier-museum that tells better than words the Superstudio group's idea of beauty

Is back at Superstudio Maxi (March 3 to 5) (un)fair's, the youngest and most surprising contemporary art event. After launching the event in 2022, it is ready to present the new features of the second edition. On @AT Magazine a selection of 5 new galleries recommended by the directors and a "bonus" for our readers.

On the occasion of the next edition of MuseoCity which explores how light affects artistic expressions, the FLA, FlavioLucchiniArt Museum at Superstudio Più, invites you to discover thanks to guided tours the stunning works which  tell about, fashion, design and social changes through the vision of Flavio Lucchini, founder and guide of the Superstudio Group but, above all a global artist dedicated full-time to the search for beauty and the interpretation of women's fashion as a metaphor for the contemporary. 

In days of fiery controversy over the intrusion of Artificial Intelligence into the field of the arts and creativity, where the inventiveness and profound work of the human mind is replaced with a click on the computer, I wanted to prove how A.I. she would have behaved in my place, in my historic role as a long-standing journalist with multiple experiences. I asked the hidden algorithm behind the ChatGPT app to write a piece on the iconic "Donna" magazine that I created in 1980 with Flavio Lucchini, then directed beyond the first decade and which revolutionized the very idea of ​​a women's magazine by helping with beauty, elegance, intelligence, the avant-garde in every field, the evolution of women. And of which there is little on the web. This is the result, obtained in 5 seconds. Perfect. Documented. Capable of judgments. I'm still in shock. 
Journalists, best wishes.

Colors that pierce you, disturbing eyes that scrutinize you, fantastic faces poised between joy and amazement, naive traits and imperious brush strokes. Fabio Bellotti, creative of the fabric that has made his imagination since the 70s on the most beautiful Italian silks, in maturity has made a generational leap found youth and a liveliness never tamed. "In Your Eyes", his little, very intense, amazing exhibition at the Galleria Jannone gathered his friends ever and new fans. Flavio Lucchini, who has been and is a great admirer from the golden times of the first Vogue Italia and the L’Uomo Vogue he himself created, so he recalls the man and the genius who contributed to the update of Italian fashion.

It has been introducing itself for a few seasons now with this claim White Show, the hottest contemporary fashion fair on the international scene. A "concept fair" once again spread from February 24 to 27 in the three main exhibition hubs of Via Tortona (Superstudio Più where it debuted in 2002, Base, Visconti Pavilion).
White from Feb. 24 to 27 comes to Milan with its continuous search for a different and sustainable fashion that touches all the themes and trends of our days. Not only clothes, footwear, accessories of all kinds, always original and on the cutting edge of the avant-garde, not only precise areas where attention to respect for nature and the environment is enhanced in the materials in the setting up in the choices, not only unprecedented urban-style or "nouvelle haute couture" with extraordinary design, but also the proposals of new and creative worlds all to be discovered, such as the 9 designers arriving for the first time on the international scene from Moldova and Armenia, such as the 5 secret rooms that make discover new international talents. www.whiteshow.com

The event of the year, the event of records! Pop Air, balloons, giant inflatables, bubbles, sculptures, photo sets, special effects... the exhibition that made adults and children dream through the installations of 18 international artists and collectives, involved more than 350,000 visitors in less than two months of exhibition at Superstudio Più. Proposed in Milan by Balloon Museum after Rome, after Paris, it is already in progress for a new edition in December 2023 in London in the spaces of Old Billingsgate, a historic Victorian complex located in the heart of the City, along the banks of the Thames.

With more than 180 publishing brands, about 300 writers, guests and authors, 250 appointments between presentations, events and meetings, 3 sections (Book Young, Book Comics, Linguistic Trajectories), a space dedicated to the book crafts "Book Academy" and a place intended for poetry "Poet's Corner", 4 paths (Maps, Refuges, Escapes, Visions), 40 workshops dedicated to schools for more than 1. 000 students enrolled and 2 previews with Sheila Heti and Alicia Giménez-Bartlett, we find at Superstudio Maxi from ..to... Book Pride, the national fair of Italian independent publishing.

On the one hand, an advanced management school with an international vocation and offices in Bari, Rome, Lecce and Milan. On the other, the organization that produces top-level events and has launched the phenomenon of the Design Districts in Milan. THE SCHOOL OF MANAGEMENT OF THE LUM UNIVERSITY and SUPERSTUDIO ACADEMY, a new initiative of Superstudio Group, have met to offer students within the Master of Arts and Design Management a course focused on the creation of events and in particular of the Milan Design Week. An opportunity to experience firsthand the most important week of the year and quickly acquire unique skills live.

The most famous Salone of creative ideas, returns to Superstudio Maxi with many new proposals for do it yourself lovers. A creative festival that is now a must-attend event for crafters, a wide and varied audience in terms of age and interests.