IT | EN
20/10/2021 | FASHION

APRITIMODA: VISITING CREATIVITY

Posted by: Silvia Zanni

It’s been a few years now that this engaging initiative - born in 2017 from an idea of the journalist Cinzia Sasso, wife of the former Mayor of Milan Giuliano Pisapia - invites fashion creators to open their magical ateliers to visitors, bringing them closer to this charming profession. An expected success that spread throughout Italy, involving fine craftsmanship and excellent productions. The 2021 edition adds also art, which definitely belongs to Superstudio Più. On Saturday 23 and Sunday 24, the new FlavioLucchiniArt Museum will open its atelier and archives, revealing the secrets and wonders of Flavio Lucchini as both an artist and an entrepreneur, who chose beauty and fashion as the fil rouge of his life choices. The places for visitors were quickly gone...

On 24 and 25 October ApritiModa will be back as the opportunity (born four years ago) to enhance the "Italianness" of artisans’ workshops, tailors, fashion houses, laboratories that the whole world envies us. Milan, the uncontested protagonist of a new renaissance of arts and culture, has once again been at the forefront, first welcoming this initiative which opened the most highly armored headquarters of fashion to public, as well as "the forges of creation", that is places where fashion is made, created and renewed continuously, artisan workshops and tailor’s shops in the first place. A sensational success, which led last year, just before the pandemic lockdown, to involve realities from all over Italy, making ApritiModa no longer a local event, but a national one. Sponsored by the Ministry of Cultural Heritage, this year ApritiModa returns to celebrate beauty in its most representative places. Also Superstudio Più opens its gates, located in the spaces of the former factory General Electric. Such a location is densely infused with the history of Milanese architecture, being the perfect space to host the new FlavioLucchiniArt Museum. A cultural space in Via Tortona halfway between the "discourse on fashion" told by the five floors of Armani/Silos Museum and the "discourse on the arts" carried out by Mudec, the Museum of Cultures. More than 200 works by Lucchini are displayed in his “personal museum”, investigating the combination of art and fashion. According to Lucchini’s words, «Made in Italy represents our history, our tradition, our ability and, if we manage it well, it will always be a great value. We are full of creative minds, inventive companies, amazing craftsmen, small daring entrepreneurs.» It is precisely this story, this tradition, this creative ability, also manual, to be permanently exhibited in the museum where the dress transforms into art and viceversa. In the sculptures’ materials (plaster, bronze, steel, fiberglass) visitors will be able to read Lucchini's idea of fashion as an immutable form that tends to something absolute and that, despite its many transformations, will never die.

Flavio Lucchini Art Museum
Flavio Lucchini, Dress-Memory Series
Flavio Lucchini, Dress Totem n.28
Dolls’ Room

READ NEXT

PRIORITY FOR AFGHAN WOMEN

ARCHITECTURE
ARTS
BOOKS
DESIGN
DISCOVERING
DUBAI
EDITORIAL
EVENTS
FASHION
INNOVATION
LOCATIONS
PEOPLE
PHOTOGRAPHY
TRENDS
VIDEO
MORE IN THE ARCHIVE
NEWS HIGHLIGHTS