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03/11/2021 | EVENTS

ABILMENTE: CREATIVITY REACHES THE MAXI(MUM).

Posted by: Silvia Zanni

The first Milan edition of Abilmente, the exhibition of creative ideas, will be held at Superstudio Maxi from 4 to 7 November. Italian Exhibtion Group, the promoter of the event, has chosen the brand-new location in via Moncucco 35 to present the many innovations which will distinguish the third stage of the most popular Do-it-yourself fair in Italy. 

Born in 2005 in Vicenza, this event has recorded an extraordinary public success since the beginning and this year arrives in Milan. "Milan is a whole new world for us," explains Marco Chiarello, Exhibition Manager of Abilmente. "The world of DIY has experienced an incredible boom during the lockdown when many, stuck at home with a lot of free time in such an unexpected situation, have started to devote themselves to recreational activities. Do-it-yourself is undoubtedly a growing trend, yet Milan definitely lacked such a dedicated initiative. An unprecedented format that has nothing to do with big fairs, rather it looks like a small, almost personal fair. Certainly, the location itself was not chosen randomly. Indeed, we believe that Maxi is the best place to present such a novel concept in the city. Maxi is innovative, strategic due to its location in a very convenient position of connection with the south-west axis, avantgarde and at the same time aesthetically beautiful. Above all, Maxi shares both the same innovative stimulus that distinguishes us and the message that we want to bring to Milan: it is no coincidence that we have chosen this location to present the Paper 'N' Joy paper laboratory and the Via delle Idee, that will shape the personalized bouquet that every visitor can take home where this will remind them of Abilmente Milan edition and of Superstudio.» The Milan edition will celebrate above all paper as a material in the new workshop area Paper 'N'Joy: "the publishing houses and independent bookstores in Milan, such as Spazio B**K and Punta alla Luna, led us to present the new world and market of paper processing in the city, which was welcomed enthusiastically." Engaging and in full do-it-yourself style are the exhibitions and installations: Maxi will be the first location to host the Selva Oscura project by Sul Filo dell'arte association, a dense tangle of selvedges, which are scraps from fabric processing. The real protagonist of this area, however, will be the Inferno 3000 project, a monumental work of fiber art created by the Milanese duo DAMSS (Daniela Arnoldi and Marco Sarzi-Sartori) – she is an environmental engineer, he an architect – who chooses Milan and the novelty of Superstudio Maxi headquarters to present and enhance the work Inferno 3000. «We are very attached to the city of Milan being both Milan natives and we are also very fond of Abilmente where we have been presenting our works for years being an incredible showcase of presentation. This is the best opportunity to show the public our latest effort – it is a big fatigue if you think that this artwork ha an area of 48 square meters and is made with fabrics obtained from industrial waste – Inferno 3000, created before the lockdown to celebrate seven hundred years after Dante’s death. Milan is our city and the city of fashion, the right one to appreciate the sculpture-clothes scattered across the installation and inspired by the characters of Dante's Inferno. What else about Maxi? It is such a beautiful location, unique, suggestive, it is certainly the right one to launch our work. Many visitors will come to visit its architecture and see our artworks, whereas others will come to see the works, discovering at the same time the place. A perfectly intertwined couple, like ours». 

Stand of Abilmente at Superstudio Maxi
Inferno 3000, fiber art artwork by the Milan duo DAMSS, which will be exhibited during the first edition of Abilmente in Milan
DIY demo during a past edition of Abilmente
Close-up of a medallion

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