40 years ago, in March 1980, Donna was born, the magazine that renewed fashion publishing and became Vogue's most formidable antagonist, and would have been for many years to come. The story tells that in 1963 the designer and art director of an innovative and prestigious Vogue Italia was Flavio Lucchini, the same who 17 years later would have created the new magazine, once again able to revolutionize the image and communication of fashion itself.

This is the memory of the editorial adventure that generated Donna, an unforgettable magazine published by Edimoda (Rizzoli Group/Corriere Della Sera and later Rusconi) that spoke of new fashion, new ways, new worlds with an avant-garde cut that would make it contemporary even today. Its startling covers, always different, always provocative and punctual, highlighting the new Made in Italy (but not only). And other preferably Italian talents.  The collaborators are stellar: front-page journalists, writers, intellectuals, sociologists, artists. Very talented photographers, from Oliviero Toscani to other future stars such as Giovanni Gastel, Fabrizio Ferri, Paolo Roversi…