OBJECTS AND PROJECTS: LESS FORM MORE SUBSTANCE
A young talented designer, with a long militancy at Giulio Cappellini’s side, guarantee of an open and conscious vision on design, gives us a reflection on how to deal with planning after the coronavirus lesson. The months of forced lockdown made us understand the real values and perhaps regret all excess that invaded our homes and our lives.
"The forthcoming trends in the world of design will not be stylistic but will talk about planning awareness.
The new limits will not be overcome by new forms, but will need new solutions.
Whereas before the designer’s job used to be looking at the world with different eyes, today is looking at it with new eyes and to do so, I believe it is necessary to stop and examine what happens around us, to be able to redesign new house and setup scenarios.
It is extremely restrictive thinking that a good planning of 2020 will be just to create beautiful and functional objects: we have all noticed since a long time – even if some do not want to hear this – that it totally doesn’t make sense to redesign dozens of products to saturate the market, present them in fairs all over the world, to then perhaps, put them on a catalogue a year late, then selling insignificant quantities.
The evolution of the designer –in my opinion-, will be to “create” projects that will not necessarily get a physical form, but rather solutions and tools providing value to what we have thus making it a lifelong item, beyond any trend.
A very abstract concept, design something that cannot be seen: projects to give value and to evolve.
Let’s take the set ups as an example: how will we make our stories? How will a company be described? Examining new communication tools, maybe new hybrid installations between digital and real, definitely speeding up the digital process as a way of sharing.
Produce less but better, but especially in an ethical way, in respect of the planet that hosts us, in order not to overcome a problem and then finding another one.
This is why I think it is wrong to talk about trends of design, but it is more correct to talk about “stylistic visions and thought currents”. I for example, follow the one of purity and essential nature as I am convinced that big projects are born from little intuitions, to be reinterpreted in an extremely personal way.
In design, we often look melancholy back at the past and great masters trying to replicate their work, whereas I think that nowadays companies will welcome only those bringing them solutions providing evolution and new proposals".