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02/01/2023 | BOOKS

NIKA ZUPANC: DESIGN IN ROSE WITHOUT ANY PREJUDICE

Posted by: Gisella Borioli

What is the foundation of your project?

In my work I tend to deal with iconic subjects and themes, now relegated to mediocrity and boredom, to discuss the constructive role of women in modern society through clear and recognizable features. Selected designs, themes and subjects aim to disrupt current aesthetic boundaries to introduce new visual codes, reinvent pre-existing or previously defined meanings. Rethinking concepts such as new technologies, new frontiers of engineering, symbols, metaphors,established ways of thinking to give them new meaning, a new reading capable of contrasting what has been done so far. More specifically, I find it challenging to measure myself against eclectic female archetypes, especially when they are recognized as naive and frivolous, and make them parameters to be reworked within my works, while maintaining a reserved, sometimes almost painful attitude. The project is based precisely on this concept. In a very simple way, I proposed The Doll House, drawing inspiration from the heroines of women's literature and loudly asserting a diverse selection of objects that are at once elegant, sensitive and understated. Global economic crisis, trends, sustainability, research and new markets... I personally think that, as designers and manufacturers, we don't have to realize all the ideas or projects we have in mind. I think it is much more responsible for our society and ourselves to try to make only a few pieces that are capable of being truly innovative, culture-sensitive and environmentally sensitive. I believe in objects that can play a pivotal role in structuring a designer's creative identity and therefore capable of surviving much more than a few seasons but also becoming timeless for generations to come. Modesty

The Doll House
Lolita Lamp for Moooi 2008
Modesty Bench, 2010
Nika Zupanc

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