WHITE, the contemporary fashion show at Superstudio, promotes the first Fuorisalone of fashion with the events of Milan Loves Italy in collaboration with Interni magazine during Fashion Week. From September 24 to the 27 there will be the first nine events in Milan fashion multibrands together with independent designers and Italian brands.

The MILANO LOVES ITALY movement continues to grow, including, besides National Chamber of Fashion, CBI-The Best Shops, Best Showroom, also the newly formed Alined association, and NIAM Nazionale Italiana Agenti Moda (Italian National Fashion Agents).
To make Milan more vibrant and dynamic during the fashion week, came the idea of involving fashion multibrands and some design spaces to create a circuit of events and presentations to support Italian companies and producing in Italy.
The project will be launched - together with WHITE - on Thursday 24 at 12.00 am in Tortona 27 Superstudio Più. The first nine events involving different stores between fashion and design are already scheduled for the September fashion week, from 23 to 27.
Among the participants: 10 Corso Como which has chosen to support Vièn, with the new SS21 collection where it will combine fashion and music, lifelong reference scenarios for Vincenzo Palazzo, brand creative director.
A live set by international artists such as LIM and Kelly Lee Owens completes the evening. Milaura, concept store founded by Laura Poretti last September who chose the Milanese brand Jejia; Daad Dantone will present a new capsule by Giovanna Cavagna, meanwhile Biffi Boutiques - one of the Italian retail institutions - will dedicate a window to Maissa accessories brand.
The path continues in Acca Kappa spaces (fragrance company created in Treviso in 1869 thanks to its founder Herman Krüll, whose initials the name is due to) which hosts Yekaterina Ivankova brand with its sustainable fashion, up to Magna Pars l'Hotel à Parfum which presents in LabSolue spaces an olfactory path in the sign of “white” fragrance.  
The circuit between presentations continues at The Merchant of Venice which dedicates its window to Cromantica brand, while Bel Boutique focuses on the artistic cashmere of Avant Toi, to end with Incontri Boutique with VeryBusy label.  
Registration is required to attend these events by writing to: events@crescenziandco.com