The volume "The design of the Italian fabric" has recently been released, published by Marsilio, in which Vittorio Linfante, professor of Fashion Design, Branding and Communication at the Milan Polytechnic, and the iconographer Massimo Zanella have chosen to tell "in freedom ” the story of fabrics that are perhaps the first ingredient of our fashion… and much more.

Without any hyper-philological obstinacy for insiders only, the authors have made an interesting selection with due curatorial rigor. There are designs and clothes by Walter Albini, as well as names that those who make fashion - and fashion design - should know: the textile experiments of Lucio Fontana and Gio Ponti, the optical motifs of Germana Marucelli and the kaleidoscopic ones of Emilio Pucci. There is the trompe-l'oeil of Roberta di Camerino and the pop flower of Ken Scott, that of Elio Fiorucci, that "à la Andy Warhol" of Gianni Versace. The work on heritage carried out by Prada, Valentino and Marni is analysed. The corporate archives and the need to enhance them are not overlooked, starting with that of Missoni.

In summary: in this volume there is the "substantial" made in Italy: stylists, designers, companies that have contributed to the affirmation of the fabric and in particular of Italian fabric design on the five continents. High quality, therefore, which is not just fashion, since it includes - and the whole world appreciates it exactly for this heterogeneity of product types - among other things tablecloths, carpets, furnishing fabrics, to which monothematic essays by 'author.

Vittorio Linfante and Massimo Zanella, “The design of Italian fabric”, Marsilio Editori, 2023