A tie that dates back to the 1960s unites Giorgio Armani and Flavio Lucchini when the former was a promising assistant at Nino Cerruti's Hitman and the latter already the art director who had created the most prestigious Italian fashion magazines from Amica to Vogue Italia to L'Uomo Vogue to which many others would follow. The recent book "Per Amore" to which "The King" gave the most important moments of his life and career were an opportunity for Lucchini to rethink this extraordinary friendship. A story that began in the glossy pages of his monthly magazines and continued with the physical proximity of Superstudio's first two hubs, Superstudio 13 and Superstudio Più, which frame the Armani Teatro and Armani Silos on Via Bergognone in Milan's Tortona Fashion & Design District. The memories of Armani, a reserved and rigorous person, start from his childhood and come to the present day, a unique example of how to build a planetary success without smearing.

Dear Giorgio,
I read your book and reviewed your story, your life. And I was deeply touched.You are a little younger than me, you are '34 and I am '28. But the memories of your boyhood past in many ways awakened mine. You and I remember your first steps, your first collections, our publications that made you known and introduced you among the greats of fashion, and in which I am happy to have been an accomplice and participant for a long time.    
  Telling our life of the early 1900s today, in this world so changed, so different from the one we have known that we cannot imagine what our grandchildren's world will be like, seems to me anachronistic, perhaps even incomprehensible to younger people. Although I would like to be able to live it. I am an optimist. I don't think about a nuclear war, I don't think about out-of-control Artificial Intelligence, I don't think about a virtual world without feeling.    
   I think of everything extraordinary that the human mind will be able to invent in the next hundred years that will change and lengthen life. I also think of you child and man. Your existence has been full and full of success. Maybe it was meant to be, but knowing you well, I know how much of your own effort, commitment, renunciation, and sacrifice you put in to get to where you are. To all the work you've done, the exams you've faced and passed each season. Onward and upward. With a few trusted traveling companions beside you, defending your independence. Loving and protecting your work-which for you equals life-must give you immense joy.   
   Your book allows you to consciously take stock: - "Defining yourself is not easy, but an exercise that, past the age of eighty, you can no longer put off. It helps you mark a milestone, to look inside and out honestly. Even though I don't stop comparing myself with those around me and am constantly trying to evolve and correct myself, I have attained that much wisdom that makes me accept with serenity my merits and flaws. Growing means nothing more than adapting the perfect world of ideas to the imperfect world of reality. It takes a lifetime to do it, but eventually you succeed." - you wrote. There, once again I agree with you. Best Regards Giorgio

                                                       Your Flavio