A LOOK INTO THE FUTURE
Fashion winds discreetly among design avenues. Considered by some to be a minus, by others a plus. Totally ignoring judgment, fashion with its trends joins living choices, surfaces colors, coverings textures, interventions on shapes.
Fashion and design face market developments and changes together, adapting to the new needs that 2020 has highlighted even more. That's how Fashion responds.
Technology acceleration is ready to influence, distorting it, the next millennium also with regard to fashion. Fabrics will play a leading role. Among technological applications able to make textile products more functional, let's consider enzymes. Thanks to their organic nature, they do not generate any toxic residue or secondary product, by offering a great alternative to dangerous chemicals used during fabric finishing phases, phase change materials, perfect for gloves and sports footwear because able to automatically regulate body temperature absorbing body heat and releasing it into the colder outdoor environment. Then there are those integrating electrical systems, sensors, LEDs capable of detecting and reacting to impulses and external environmental conditions and optical fiber woven together with material which create bright areas for maximum visibility during night hours. Other innovations include photovoltaic panels integrated into the garment allowing you to recharge smartphones and small electronic devices anywhere and anytime. In Worth's presentation at Superdesign 2019, researchers from all over Europe put forward their futuristic proposals.
Consumer race has clogged wardrobes and created imbalances in market and creation. There's so much talk about "circular economy" in order to avoid extreme disposable and lead to energy and resource savings. There are those who, even in fashion, attune to the new need. If vintage is nothing new, but also a slightly snobbish way of paying tribute to trends that have marked fashion feeling an outsider, other recycling experiments are underway to recondition, bringing them to new life, recovered and regenerated discarded clothes. International Fashion Revolution movement with garments tracking, on the other hand, fights unethical productions from all points of view.
Politics has finally turned to fashion during the 2019 G7, set up by French President Emmanuel Macron and chaired by Henri Pinault, CEO of Kering. Thirty-two fashion companies signing the Fashion Pact at the latest G7 are certainly an important signal for collective consciousness and planet safeguard. With the aim of reviewing production processes and reducing the impact of one of the most polluting industries in the world, the agreement deals with climate, biodiversity and oceans. In other words: fight global warming through a plan to reduce greenhouse gas emissions to zero by 2050, restore biodiversity with real initiatives such as the gradual reduction of disposable plastic. Let's think of saving water consumption, another resource seriously in danger. Ralph Lauren, with Color on Demand project, aware of waste water's pollution rate from cotton dyes, aims at 20% reduction in its consumption, chemical additives, time and energy used during dyeing process.
We already choose designer clothes on the computer, we buy them with a click, tracking the delivery on the iPhone. Then we watch streaming fashion shows, discover trends on Instagram, share information on WhatsApp, we let ourselves be influenced by social networks. Giving up the pleasure of physical, rewarding and therapeutic shopping, which is also a social opportunity. With 2020 shops are "cooled down", it is forbidden to approach, touch, try, exchange, conclude in cash and if this happens, sanitization is ready as if one had suddenly become infected. Hence the even more stratospheric ecommerce boom, the chance to "touch" fabrics with a special app by touching the screen, to find the right size with a digital scanner, to try on a dress materialized on our figure and sent back from the device, to book it, try it and even return it comfortably from the sofa at home. And what about shops?Luxury fashion and design are already planning in order to rewrite their future.