We knew that our "Unreal but Real" exhibition with Flavio Lucchini artworks in augmented reality was avant-garde, but we would not have imagined even prophetic. A new way of enjoying contemporary art that Superstudio had already guessed almost two years ago. A trend that today becomes a necessity. 

Presented in April 2019 at Superstudio Più with the brand new technology created by Sense - immaterial Reality, the virtual exhibition allowed you to enjoy an emotional journey through the mobile phone and a dedicated app of Flavio Lucchini's large sculptures and installations, which interacted with visitors and they could also be photographed as well as shared on social media...

We knew that our "Unreal but Real" exhibition with Flavio Lucchini artworks in augmented reality was avant-garde, but we would not have imagined even prophetic. A new way of enjoying contemporary art that Superstudio had already guessed almost two years ago. A trend that today becomes a necessity. 

Presented in April 2019 at Superstudio Più with the brand new technology created by Sense - immaterial Reality, the virtual exhibition allowed you to enjoy an emotional journey through the mobile phone and a dedicated app of Flavio Lucchini's large sculptures and installations, which interacted with visitors and they could also be photographed as well as shared on social media. Now that half the world's museums and galleries are closed due to the Covid emergency, unreal art is perhaps the only way to freely and safely enjoy installations scattered around the city. One example is Unreal City in London, the largest augmented reality festival that the English capital has ever hosted on the banks of the Thames. The project began on December 8, 2020 and ends on January 5, 2021: 36 sculptures, static or in motion, for a unique path that involves artists such as Cao Fei, Marco Brambilla, Alicja Kwade, KAWS, Olafur Eliasson. Also in this case, the iPhone and a dedicated app, ARkit, are essential.

acuteart.com/artist/unreal-city/