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26/02/2024 | EVENTS

(UN)FAIR: CONTEMPORARY ART THAT FULFILLS DESIRES

Posted by: Editorial Staff

Milan becomes the hub of art and culture with the return of (un)fair, the non-fair fair of contemporary art, which will take place at Superstudio Maxi from March 1st to 3rd. In its third edition, the event celebrates the theme of desire and the intimate human aspiration to satisfy needs and pleasures. The promotional campaign by Rooy Charlie Lana indeed stages the theme of identity, the body as a performative act, and hidden desires. Waiting for visitors are 60 galleries with works ranging from the concept of anti-desire to the unknown with Ilaria Fasoli. Among talks, workshops, and experimental projects, there are also bold adults-only initiatives.

Milan transforms into a crossroads of art and culture with the return of (un)fair, the non-fair fair of contemporary art taking place from March 1st to 3rd at Superstudio Maxi. In its third edition, this year's event celebrates desire, the intimate aspiration to satisfy one's needs and pleasures. (Un)fair presents itself as the missing link in the current contemporary artistic panorama, offering a lively alternative to traditional exhibition formats. In an era where innovative events proliferate globally, (un)fair brings to Italy an original model to discover contemporary art: an immersive experience promising to awaken, amaze, and evoke emotions through quality works and a rich program of interactive activities.
   The event aims to satisfy a variety of desires, as highlighted by the promotional campaign of artist Rooy Charlie Lana, who - through his shots taken in the bathrooms of Superstudio Maxi - speaks of identity, the body as a performative act, and hidden desires.
   Conceived by Manuela Porcu and Laura Gabellotto and co-produced by Superstudio, with the support of a scientific committee composed of experts from the art and communication world, (un)fair brings to Milan 60 galleries from around the world: from Japan to Iran, from Turkey to Hungary, from Spain to Mexico.
   The non-fair fair of contemporary art transforms into a mosaic of artistic visions thanks to the Candy Snake gallery, with the works of Naomi Gilon playing with the concept of anti-desire, the journey into the unknown recalling the mechanisms of desire by Ilaria Fasoli, and the pop and fluid images of Mattia Sarti. If this year's new entry, Big Eyes Art Gallery from Bologna, leads the visitor to discover post-digital art in various artistic currents, it is Maroncelli 12 that guides them towards optical art and the mediumistic expressions of Art Brut through the works of the esteemed Portuguese artist Daniel Goncalve.
   In the DNA of (un)fair, there is the desire to convey strong emotions to its audience, stimulating curiosity, intellect, and reflection through bold and innovative sections and projects, as well as a series of talks and workshops designed for both adults and children, along with collateral events. However, desire also takes an adults-only turn here with Erotika III by ClitSplash, a feminist collective born in Cuba that speaks of liberation and aims to provide different perspectives through actions in the Metaverse.

INFO: March 1-3, Superstudio Maxi
Official website: https://www.un-fair.com/


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