SuperCity is an exhibition format that breathes like an open city. Its elements coexist within the same large, free-flowing space, like a vast, traversable gallery. The SuperCity concept was conceived by art director Giulio Cappellini, our longtime art director brings his ever-innovative vision to the most original presentations.

As in this case, the immense 7,500-square-meter space of Superstudio Maxi serves as a grand plaza showcasing iconic Made in Italy objects and the artworks that surround them, immersing them in emptiness, a precious and increasingly rare element that allows thoughts to emerge. Five small exhibitions of furnishings and accessories tell stories of art, design, and elegance.

IMAGINING THE CITY
An urban poem takes shape at the intersection of architecture, design, and vision. A collective exhibition curated by Giulio Cappellini transforms imagination into reality.
Serving as the starting point of the SuperCity project, the exhibition constructs a narrative of virtual architectures and evocative suggestions, where every element contributes to shaping an ideal city suspended between future and poetry.
Standout installations include Agorà and Abet Tower—both by Cappellini and featuring the refined decorative surfaces of Abet Laminati, ranging from vibrant hues to neutral shades. These interact with another intervention, also developed by Cappellini in collaboration with Artelinea, exploring the relationship between urban architecture and domestic space. Surrounding these installations, an interior design project comes to life: high-design furnishings from Cassina and Living Divani, Moroso seating, the curved, soft-toned sofa from Boffi|DePadova, geometric wooden chairs by Foppapedretti, and the Magis triptych—table, sofa, and bench. Details complete the experience: linens and textile accessories by C&C Milano, state-of-the-art equipment from Technogym, lighting by Icone Luce, and ceramic sanitary fixtures—wall-mounted or suspended, always light and minimal—by Flaminia. Elegant furniture by Gebrüder Thonet Vienna dialogues with unique Jaipur Rugs—crafted over months—alongside colorful jugs and glasses by Mario Luca Giusti, soft poufs from Zanotta, bright trolleys from Zoom Bags, and the legendary 500 Spiaggina, a Fiat 500 by Garage Italia.

WHEN DESIGN BECOMES ART
Everyday objects and materials are transformed into stunning installations.
“When Design Becomes Art” is a collective exhibition that reinterprets common objects as true works of art. Surfaces, materials, furnishings, and accessories take center stage, transforming both the space and the viewer’s perception. On display are pieces that straddle the line between art and design, created by Abet Laminati, Alexandre Fontani and Edoardo Cassina, Artelinea, Flaminia, Hsiang Han Hsu and Icone Luce. Together, they demonstrate how design can transcend function to convey emotion and beauty, pushing beyond boundaries in the spirit of pure creative fusion

PORTRAITS. DESIGN THROUGH THE LENS
An exhibition that creates a dialogue between photography and design, blending irony and memory. Italian design icons are transformed into images.
Dedicated to some of the most important icons of Italian design, “Portraits – fotografia | design” is a one-of-a-kind photographic exhibition: through the lens of Walter Gumiero and curated by Giulio Cappellini, it presents a series of shots interpreting great masters and iconic products from companies that have marked the evolution of design. The images, suspended between lightness, irony, and classicism, are displayed alongside the physical presence of the photographed objects, generating a direct dialogue between vision and material. This results in a fresh interpretation of contemporary design, capable of weaving together languages, eras, and sensibilities. Featured participants: Baxter with Paola Navone, B&B Italia with Gaetano Pesce, Cappellini with Jasper Morrison, Desalto with Krusin, Flexform with Antonio Citterio, Kartell with Ferruccio Laviani, Living Divani with Piero Lissoni, Molteni with Gio Ponti, Moroso with Patricia Urquiola, Porro with Front, Riva 1920 with Renzo Piano.

FACES THAT CONTROL THE LIGHT
Difficile innovare sugli interruttori che accendono l’illuminazione deIt’s not easy to innovate on the switches that control lighting in domestic spaces. But the genius Giulio Iacchetti did just that with a playful collection resembling a gallery of small paintings.
With 230 Faces, the Compasso d’Oro winner Giulio Iacchetti reinterprets the Plana series switch plates by Vimar, transforming them into a collection of faces. By involving 37 international designers, the project gives shape to masks in which the controls themselves become expressive elements. Set up like an art gallery, the installation invites the public to interact, demonstrating how even an invisible object can gain identity and character.