The video installation Stone builds the future tells the story of domestic evolution, tracing the different historical eras with the typical elements of their living spaces, giving visual evidence of the concept of Naturally Sustainable, the key principle of the Manifesto launched by PNA - Pietra Naturale Autentica: the lasting nature of a product makes it green, highlighting how even in furniture design the concept of fast should be abandoned in favor of last. The evolving morphing, a digital technique chosen by the art director of Danae Project, allows for a fluid, gradual and seamless transformation between different images and scenes: an original way of representing the transition from some classical interior models to others dominated by a contemporary aesthetic. The viewer will be involved in a journey where time flows, form changes, but stone remains as a constant presence.
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