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09/04/2024 | MILANDESIGNWEEK2024

NICHELCROMLAB. MIRRORED GREEN STEEL

The site-specific installation Like Trees in The Woods by Michele D’Agostino, curated by Giandomenico DiMarzio invites the viewer to reflect on the dialogue between the natural and artificial environment. A combination that is possible when companies choose to implement green production that does not affect our delicate ecosystem.

The installation Like Trees In The Wood by sculptor Michele D’Agostino for NichelcromLab, conceived as a forest of oak trees that is endlessly replicated in mirrored stainless steel and totally ecological (100% recyclable), invites the audience to live a surprising visual experience that makes us reflect on the possible coexistence between what nature creates and what man produces. Nichelcrom, which has been on the market for almost seventy years, has always been focused on safeguarding the environment and on adopting green policies, starting from the choice of totally recyclable materials up to the creation, in 2019, of NichelcromLab, a zero environmental impact branch of the company: from mirror polishing to nanoceramic protected colours. In order to be aligned with the green soul of the opera and the brand, the trees used at the end of the event will be replanted in Milan. 

​​​​​​​www.nichelcromlab.com


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