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29/07/2021 | DESIGN

NEOLOGISMS. TO SAY IT WITH WORDS.

Posted by: Gisella Borioli

You often come across an object, an atmosphere, a thing that you are not able to define as it goes out of the traditional canons. However, it hybridizes different sources of inspiration, offering innovative experiences and introducing unexpected visual languages. Here is where neologisms, made-up definitions, crasis of letters and words, manipulated anglicisms, mergers and phonetic games that draw from the dictionary come into action. Here, neologisms are a divertissement centred on design language that makes you thinking about mixologies that have enriched the domestic and urban landscape. Anyway, how to define them is a personal choice. Neologisms taken from the book DESIGN SUPER SHOW, Superstudio edition 2021. (to request it: info@superstudiogroup.com, amazon.it)...

You often come across an object, an atmosphere, a thing that you are not able to define as it goes out of the traditional canons. However, it hybridizes different sources of inspiration, offering innovative experiences and introducing unexpected visual languages. Here is where neologisms, made-up definitions, crasis of letters and words, manipulated anglicisms, mergers and phonetic games that draw from the dictionary come into action. Here, neologisms are a divertissement centred on design language that makes you thinking about mixologies that have enriched the domestic and urban landscape. Anyway, how to define them is a personal choice. Neologisms taken from the book DESIGN SUPER SHOW, Superstudio edition 2021. (to request it: info@superstudiogroup.com, amazon.it)


3Design: 3D printed objects, from small complements to houses

Abandonism: the tendency to recover abandoned dwellings turning them into contemporary spaces

All-In-One: objects and furniture with multiple functions in a single piece

Antistar: designers of the new generation working freelance or on small projects 

App/artment: domotic house or digital appliances working through apps

Archistar: famous architect working on big projects with international studios

Artchitecture: architecture with elaborated shapes, veritable urban artworks

Artfloor: unusual rugs and moquettes comparable to paintings or artworks

Artmade: handmade objects with artistic content made by artists/artisans

Barock: excessive contemporary decorativism

Bathmore: the transformation of the bathroom into a spa, a living room, a gym, etc

Bestbed: innovative bed offering different functions and solutions

Contemporary Classic: contemporary objects transformed into classical objects

Crossdesign: objects made up of elements with different cultural roots

Curvy: very curvilinear objects

Domotech: environments with high-tech systems and services

eDesign: design that is born and lives on the web

Emotionism: things, effects, marks or presentations that amaze and move

Essentialism: furniture and objects reduced to the essence without superstructures or decorations

Ethicology: the concept of ethic ecology applied to design

Excentric: eccentric or unique or limited edition or personalized objects that differ from industrial standardization

Experienseat: chairs-character, multifunctional chairs, technological seats

Fantasylight: high-tech and spectacular creative lamps

Flatart: home art-design, objects designed by artists, lofts as art galleries

Foodesign: food served by starred chef that differs from traditional food

FreeDome: eclectic home objects, free from preconceived schemes

Funnyture: funny, unusual, playful, pop objects that draw you a smile

Glassmour: attractive, sensual, elegant glass objects

Glocal: the typical made in Italy designed by designers from distant countries

Handmade: objects made by hand

Handesign: manual decoration for furniture, objects and complements

Heritage: current furniture or objects coming from the tradition

Hotdoor: outdoor objects with a strong impact

Humanism: anthropomorphic objects and furniture or that recall human shapes

Ibridism: décor objects and atmospheres combining different and contrasting elements

Ikeali: simple, linear, low-cost furniture and objects, easy to install and transport  

Ikon: new design icons, particularly those who are really appreciated on Instagram  

Immaterialism: dematerialization of real objects through video, the internet, holograms and virtual realities

Immersive: elements and atmospheres surrounding you and offering a full experience

Industrialchic: industrial style, metals, “hard” but elegant production

Italysm: the Italian style proposed by non-Italian designers

Kitschic: décor objects and complements that reinterpret popular aesthetic becoming trendy

Linelight: graphic or geometrized lighting fixtures with linear and essential lines

Maker: a designer that does it all by himself/herself

Metalhouse: metal furniture for the contemporary home

Miniflat: comfort apartments under 30 square meters

Minimaluxury: simple but exclusive homes and furniture. The essential luxury.

Naturalism: objects that clearly recall nature, wood, leaves, flowers, earth, branches, water, etc.

Newclassic: contemporary objects that tend to become or to look like classical objects

Nomadesign: nomad objects, with wheels easy to carry from place to place

Overdesign: objects that go beyond design or that have changed the aspect of design

Parametric design: the digital vision of design that solves the complexity of the project with algorithms, computers and software

Pastfutur: objects characterized by a strong heritage but actualized

Rockoco’: decorative redundancy ironically recalling the ornamental style of the early 18th century

Romantech: romantic or sensual but high-tech objects

Rustichic: rustic, country but elegant style

Rustichoc: rustic but unpredictable and strong style

Self-production: small independent production

Slowdesign: soft, fair, comforting objects for the comfort-zone

Transformer: multifunctional objects that by adding more components can have multiple uses Transpartout: chairs or other transparent furnishings

Trendysm: objects that gave the go-ahead to a trend or that were inserted in it

Unfunctional: uncomfortable but beautiful furniture

Upcycling: beautiful and intelligent recycling and re-use ideas

Visionary: fantasy objects speculating a vision of the future life

WelcHome: housing structures, hotels, personalized malls where you feel at home

Wooding: wood as a guiding principle

Zooming: method of virtual meetings replacing physical conference that has strongly developed during Covid-19 pandemic


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