The Milanese district reinvented across the 80's and the beginning of 2000 around Superstudio 13 and Superstudio Più as the ultimate fashion and design district loses the latest - in order of time - entrepreneur who fell in love with the area...
Leonardo Del Vecchio, founder of the eyewear giant Luxottica and one of the most important Italian entrepreneurs has died leaving an empire worth 30 billions of Euro and counting more than 9.000 shops. But this is not just it...
The Milanese district reinvented across the 80's and the beginning of 2000 around Superstudio 13 and Superstudio Più as the ultimate fashion and design district loses the latest - in order of time - entrepreneur who fell in love with the area.
Leonardo Del Vecchio, founder of the eyewear giant Luxottica and one of the most important Italian entrepreneurs has died leaving an empire worth 30 billions of Euro and counting more than 9.000 shops. But this is not just it.
The ingenious entrepreneur that, with his strong will and great capacities was able to climb the eyewear world right to the top, has been the last of the big names such as Zegna, Della Valle, Renzo Rosso and Armani, to name a few, who joined Zona Tortona by investing directly in the area creating the Luxottica Digital Factory: a former industrial building sitting right between the Nhow Design Hotel and the residential buildings Tortona 37 by Matteo Thun, recovered through a project by Park & Associates to consolidate the best of available materials and technologies in the latest headquarter of digital activities of the Luxottica group.
All in all, a curiosity: the bond between Leonardo Del Vecchio and Via Tortona happens first at Superstudio Più, where Luxottica organizes in 2016 the Luxottica Days, a worldwide BtoB event dedicated to buyers and professionals, presenting more than 40.000 sunglasses on a surface of 6.000 square meters. The event is so successful that it will be replicated in 2017 and 2019.
Via Tortona has lost one of its greatest representatives, but his will and his genius survive in the Luxottica Digital Factory: a legacy of excellence that makes the district even more precious.



