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07/07/2021 | DESIGN

DESIGNWEG, A PATH TO DESIGN

Posted by: Alessia Elli

In Weil am Rhein, a German town that limits with Switzerland, the Bouroullec brothershave created for Vitra Designweg a path of miniatures that trace the route to the famous Vitra Campus.

Ronan & Erwan Bouroullec, two of the most influential and well-known designers in the world, have designed for Vitra, a Swiss company known for having produced some of the most representative pieces of contemporary desing, Designweg. The public installation consists in a path of 12 spinning glass columns inside enclosing the Vitra Miniatures: a selection of design miniatures created by Vitra Design Museum...

In Weil am Rhein, a German town that limits with Switzerland, the Bouroullec brothershave created for Vitra Designweg a path of miniatures that trace the route to the famous Vitra Campus.

Ronan & Erwan Bouroullec, two of the most influential and well-known designers in the world, have designed for Vitra, a Swiss company known for having produced some of the most representative pieces of contemporary desing, Designweg. The public installation consists in a path of 12 spinning glass columns inside enclosing the Vitra Miniatures: a selection of design miniatures created by Vitra Design Museum. Each piece is a handmade reproduction in scale 1:6 of the classics of interior design, a perfect replication of the original in such perfect details to achieve the status of a cult object for design enthusiasts and collectors from all over the world. The path tells nearly 200 years of furniture history, depicting icons of the contemporary design such as the Vienna Coffee House Chair by Thonet and the pieces by Le Corbusier and Charles and Ray Eame. The route takes the visitor from the city center to the Vitra Campus, a complex that connects buildings, museums and contemporary architectural constructions. The walk starts from the last stop of tram number 8 arriving until the south entrance of the wonderful center that houses the Vitra Design Museum.
Since 1989 Vitra has transformed its business area into a real architectural park that houses design works, creating a closer link with the territory and transmitting to whoever passes, thanks to this project too, a witness of the cultural history of design.
Historizing the design, enhancing the contemporaneity and making it accessible to a large and passionate audience, is a need and a value that in September, on the occasion of Milan Design Week, will also take shape in the exhibition CULT&MUST 2000/2020 curated by Giulio Cappellini in the spaces of Superstudio Più.

Laminated Chair by Grete Jalk, 1963. Ph. Dejan Jovanovic - Designweg by Ronan and Erwan Bouroullec.
Ph. Dejan Jovanovic - Designweg by Ronan and Erwan Bouroullec.
Lounge Chair & Ottoman by Charles & Ray Eames, 1956. Ph. Dejan Jovanovic - Designweg by Ronan and Erwan Bouroullec.
Panton Chair by Verner Panton, Panton, 1959. Ph. Dejan Jovanovic - Designweg by Ronan and Erwan Bouroullec.

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