Both. That's the unmistakable answer provided by Egyptian filmmaker Ali Ali's photo exhibition "Rockin' Mamas," offered at Superstudio Più's art gallery from Oct. 13 to 18. The reason for this thesis is perfectly clear: "White nights made of excess and unruliness: today, the real rock stars do not perform on a stage, but go on stage every day in our homes...," the director explains.

The exhibition in MyOwngallery reconfirms the attention that Superstudio's lines of thought and activities constantly pay to the feminine "living, doing and feeling" in our time and in our world, on the aesthetic and cultural as well as the ethical and social level. Superstudio's own reading of this theme is developed with great consistency, articulating itself, however, in proposals and projects that are very different from each other, always proposing original and not infrequently highly.

The decision to open MyOwnGallery to "Rockin' Mamas" is part of this logic: a male perspective aimed at female content. Considered one of the top ten advertising photographers in the world, Ali Ali offers images that are "strong and biting, but also tender and sweet." The result of a collaboration between the filmmaker and Movie Magic Int, the exhibition is an extrapolation of stills from a film of the campaign of the same name as the exhibition that the Cairo-based artist, co-founder of the film production company "Good People Films," created with VMLY&R (Young & Rubicam) for "Rolling Stone Italia," with the intention of generating awareness about the role and conception of the mother in contemporary society.

"Rockin' Mamas" - MyOwnGallery - Superstudio Più - via Tortona 27 bis - Milan From Oct. 13 to 18 - From 11 a.m. to 8 p.m. - Free admission