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24/04/2020 | LOCATIONS

YESTERDAY, TODAY, TOMORROW?

Posted by: Martina Cinquegrana

It is customary to draw conclusions at the year end by observing with a magnifying glass what has been and planning the future. But this particular historical period leads to browse in advance the album of memories of events just spent and to make reflections on future ones.

In January Superstudio, with the Salone della Cultura (Exhibition of Culture), smelled of pages of old, new and used books. In February, instead, it was filled with colors with art galleries, national and international, of the Affordable Art Fair and with the bright fashion of already known brands and emerging designers of White Donna (White Woman).No nostalgia in remembering only so much desire to start again, to become the hub of new productions and to welcome back soon the most loyal customers and the most interested visitors. And the appointments now fixed with the technology of Digital Design Days and Codemotion, with the authenticity of Milanofil, with the immense blue of Denim by Première Vision and with the bold flavor of The Milan Coffee Festival? Some of these would have already taken place while others are planned. Nothing is cancelled, everything must be rescheduled, improved and modeled with new awareness and so much optimism.
At the moment safety comes first and the future of Superstudio is like a canvas all to be painted.
New projects, new customers, new expectations and above all a "new normal".
Thanks to the virtual connection, the desire to re-establish personal contact grows day by day, but the rule of "metre distance" induces to imagine different forms of interaction between technology and physical presence. A great update for everyone. Superstudio Più and the new Superstudio Maxi, with their great spaces, with the expertise of the staff, with all the precautions, are ready for this new challenge.

Affordable Art Fair
White entrance
White
Salone della Cultura

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