WOMEN IN THE WORLD OF EVENTS
Women are increasingly becoming the protagonists of events and are, today, even more central to our political, cultural and social scene. Even at this critical moment, many well-known or less-known female figures are emerging, but often their role is not yet recognized as key.
The role of women and the valuable contribution that many of them have made and will continue to make to our events has been reflected in Superstudio for some time. A few months ago Superstudio launched the first call of its kind for the project DD - Donne e Design (Women and Design), a special exhibition designed for the next edition of the Superdesign Show, a real tribute to women’s creativity, that is also the theme launched by the City of Milan for 2020, with the schedule "2020 Creativity. The talents of women".
Just looking at the most recent productions hosted in the spaces of Superstudio Più in recent months, we observe many female personalities, each one, in her own way, central in events of international standing.
This is the case, for example, of Brenda Bellei Bizzi CEO of the White Show, an event that for years has enriched the palimpsest of Milan Fashion Week and that has contributed, in the last decade, to create a real Fashion District in zona Tortona. But this is also the case of Manuela Porcu, young and promising Fair Director of the historic Affordable Art Fair that for ten years has animated the artistic and exhibition program of Superstudio Più.
There are prominent women even in more technical areas related to STEM (Science, Technology, Engineering and Mathematics) professions, such as Chiara Russo, co-founder of Codemotion, a leading event for developers and IT professionals, and Tatiana Rizzante, CEO of Reply, one of Italy’s largest digital services, consulting and technology companies. Both, on several occasions in the last year, have crossed the stage of Superstudio Più, talking to large audiences, often male majority.
How not to mention also Francesca Cattoglio, sole partner of IKN (Institute of Knowledge & Networking) Italy and Spain, committed to training and the dissemination of knowledge through a consolidated conference network that led to Superstudio Più, last October, the nineteenth edition of Retail Forum.
And just a year ago, Lisa Marks' Algorithmic Lace project won first place at the Lexus Design Award hosted at Superstudio Più for the Fuorisalone. A woman with a project designed for women, a combination of functionality and design to help patients undergoing mastectomy.
We hope that all these names, just some of those recently welcomed in our spaces, increase the list of organizers, speakers, guests, mentors all-female. Their sensitivity, resourcefulness and foresight today, in particular, can be even more an example in events and in life.