THE OUTDOOR GENERATION IS COMING
Never as in this uncertain Phase2 the desire to go out, to be outdoors, to enjoy the fresh air and the sun become domineering. It is not just an emotional desire, but the urge to rethink our daily lives in different spaces, open and in symbiosis with nature, where you can also study, work, play sports ...
Research in recent years confirms that we are an "indoor generation", which spends 90% of its time in enclosed spaces, over 20 hours a day. And we do it unconsciously, because our perception is often different. Even so, very often, we live in sealed spaces, badly lit and poorly ventilated, harmful to our health.
Often forced to live "inside" - and the health emergency has highlighted all the limits of the places we live in - we have an increasing desire to "stay outside", in contact with nature and immersed in it.
The pandemic is also forcing to equip many of the public spaces of the cities, including transit, as places where you can stay, spend time comfortably and supported by on-demand services. A rethinking that is also involving vacation spots: beaches, lakeside promenade and parks.
An Outdoor Generation is therefore growing rapidly, looking for solutions to equip outdoor spaces - from balconies, to terraces, from courtyards to gardens - to spend time there even during the coldest seasons and with versatile and configurable solutions according to seasonal nature and needs of life. A generation that, even before the health emergency, loved to live its urban experience outdoors (bars, restaurants, public areas, parks and gardens), the pleasure and the need to travel (hotels and spa, apartmenthotels, b & b and hostels), to do sport (outdoor fitness), to work (outdoor office) and to study.