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12/05/2020 | EVENTS, INNOVATION

THE NEWS OF HYBRID EVENTS: PHYSICAL AND VIRTUAL

Posted by: Valeria De Grandis

Hybrid events, digital events, new attitudes for meeting management. These are the themes that agencies, locations, planners, creative people of the world of events deal with newfound enthusiasm. And that can renew live communication. Superstudio is already ready with its GoLive project.

The need for sociality is inherent in human beings, the importance of meeting, participating in aggregative events, getting to know each other, confronting each other is essential. The direction in which Superstudio is moving is to satisfy these needs not only by ensuring the adoption of appropriate hygiene-health measures but also by exploring new scenarios based on the use of web and digital technologies. Thus was born the GoLive project which offers in the spaces of Superstudio Più a TV-set ready to use, professional and adaptable to the most varied needs.
The set up of the space includes a 24x3 m stage, a large 24x5,5 m led screen with a 2.6 mm pitch and a control station. The capacity is about 300 people (with a minimum guaranteed safety distance of 1 m). The professional audio/lighting system is managed by the production department and can be adapted to various scenarios: talk shows, fashion shows, show cooking, conferences, product launches, press conferences, live streaming, webcasting, TV commercials...The goal is to combine the physical event with the virtual one, with the possibility of hosting an audience on site but, with the support of web technologies, break down physical boundaries and reach a much wider audience connected remotely. In this way, real content and virtual content come together creating an immersive and amplified live and interactive experience.     
Every technical detail has been planned at its best. Connectivity is guaranteed through the dedicated 1 Gbps symmetrical optical fiber, the satellite backup line, router, firewall and double switches for maximum redundancy and UPS and 500 KW generator.  Many other services available on request: simultaneous translation, food&beverage, dressing rooms, PPE available to customers, graphic customization of the scenography, pick up for speakers. The digital mode hybrid transmission event are numerous (from social networks to specialized platforms), the format allows you to exploit the full potential of technology and optimize resources operating in complete safety, both health and IT.      
The trend of hybrid events is growing strongly, people's consumption behavior has changed a lot thanks to the continuous technological progress and, in an increasingly pressing and fast context, being able to offer an online service can prove to be an excellent alternative to act in the face of the unpredictability of this historical moment. Superstudio is ready to play this new game and you?

Download the presentation HERE

Contact info@superstudioevents.com
www.superstudioevents.com


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