THE OBJECT DEMATERIALIZED
A storm of sounds,
videos, lights, projections, holograms, 3Ds, augmented reality and special effects seems to be the ultimate great attraction chosen to display the new design during this Design Week. With the aid of visual-artists of great caliber and of state-of-the-art technologies, the object is almost dematerialized and ensues from the sound and visual emotions it complements, and not the other way around. Product histories are told through images, movies, words, evocation and interactivity. This year’s new trend invites to new sensations and questions, stimulating other curiosities beside the mere act of sitting down, opening a wardrobe or turning on a light. This trend embodies the main theme of the 2012 Temporary Museum for New Design, a project that succeeded in turning a fair event into an emotional exhibition, where all the participants are involved, as it happens only here. It is not easy, in a world that keeps pushing the knowledge boundaries, to keep abreast of immaterial innova-tions, of technology wonders, of surfing between ever more mysterious and complex smart mobile devices, apps and clouds. This is Temporary Museum that, with its “less fair, more museum” ambition, escorts visitors through a path telling of chairs, tables, sofas, holders, chandeliers, objects, marbles and materials which not only redesign the real world, but also the relentless fascinations of that virtual world, now integral part of our daily life. For a mo-ment, enveloped by this conjectured future that is already our present, we forget global re-cession, politics in turmoil and a planet full of uncertainties. We enter a world of commitment, research, quality. Maybe a dream.Who knows how renowned architects and great intellectuals of our history would react in front of this liquid, hybrid, edgy, restless, fast-changing society? Connecting the new pro-posals by designers and creative people with the words of very important men of our history invites to reflect and associate emotions with the mind. Key sentences such as: “Imagination is more important than knowledge. (Albert Einstein)”; “Modernity is not about adopting four square-sized pieces of furniture. (Gio Ponti)”; “We must become the change we want to see in the world. (Mahatma Gandhi)” and other deeply significant aphorisms speckle the street leading to the single exhibitions, presented in the two Temporary Museum venues: one at Superstudio Più and the other at Superstudio 13. In our opinion, they summarize what we are looking for: body, heart and mind confidence.