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04/01/2020 | INNOVATION, LOCATIONS

SUPERSTUDIO MAXI IN PROGRESS

Superstudio’s new venue, ready for spring, in renovation in via Moncucco
A huge digital clock marks days hours minutes and seconds until the opening of Superstudio’s third location, Superstudio Maxi, with the largest private exhibiting space in the city. An iconic place, in the suburbs just beyond Navigli, in the beautiful area that hosts important universities such as Iulm, Naba, Domus Academy and prestigious building that make the area surrounded by green of the streets such as via Santander, Del Bon, Moncucco and by great architectural firms such as Parallelo by Mario Cuccinella, The Sign-CMR by Massimo Roj, the extension of Iulm with the tower by studio 5+1AA Alfonso Femia Gianluca Peluffo. The renovation of Gio Ponti building in via Famagosta by Studio Prisma. Time runs fast while renovation of the building, equipped with all the most futuristic systems, regenerates and changes the look of the old deteriorated factory, getting ready to host events and creativity that will liven up the area, making it more attractive.

SUPERSTUDIO TUBE
This is how, most likely, the Famagosta stop of the Milanese Tube, a minute away from the entrance of the new Superstudio Maxi, will be named. As a matter of fact, the advertising campaign is starting: large colourful illustrated boards, with pink, green, light blue, violet geometrics that spark curiosity, at the the Tube exit in the vicinity of the new large centre for events. Visual by very young designer Greta Gobbo, who created the billboard images inspired by the iconic facades of the location, designed by Flavio Lucchini.

SUPERSTUDIO MAXI SUMMARY
Name and address: Superstudio Maxi, via Moncucco - Milan 20142 
Total surface: over 10.000 sq.m 
Exhibiting space: 7.200 sq.m, max.h 8,65 mt, under truss h. 7.30 sq.m, centre to centre distance between pillars, 15 mt, size of pillars 40x50 cm 
Capacity: up to 3.400 people 
Vision Room, little multi-purpose room: about 200 sq.m, capacity up to 100 people 
Solar Panels: 2.000 sq.m 
100% renewable electricity 
Electrical power: 1.300 KW Lighting: high power LED 
Outdoor Led-wall: about 200 sq.m 
Facility: production office meeting rooms, superfast internet connection, 24/7 security video system (surveillance video), forklift and lift platform (aerial) 
Service areas with: spaces for cloakroom, catering and storage 
Entrances; 2 vehicles entrances 
To access. With public transport: Tube Famagosta stop (1 min by foot) bus 71 and 95 (1 minute by foot) trolleybus 90/91 Romolo stop (4 minutes by foot). By car: bypass exit P.za Maggi 
Parking lots: public 2.200 car spaces and inside 70 car spaces.

Advertising of the Superstudio Maxi
Rendering Superstudio Maxi
Rendering Superstudio Maxi
Rendering Superstudio Maxi

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