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01/04/2014 | ARTS, INNOVATION, LOCATIONS

SUPERORTOPIÙ: ART, NATURE ARCHITECTURE ON THE ROOF

Extraordinary project involving ecology, architecture, food, de-sign, art. SuperOrtoPiù is a 750msq large urban vegetable gar-den, a project by Michelangelo Pistoletto-Cittadellarte on Superstudio Più’s roof. The installation will be working regularly all through Expo 2015. Cultivate the city is the essential condi-tion to go back living happily in communities that integrate ag-riculture in the urban environment. The Third Paradise, the sign created by the artist to promote the contact between nature and human activities, which overlooks the installation, is be-coming a symbol of regenerations of the places and territories that host it. The event, by Fortunato D’Amico, in cooperation with N.O.V.A. Civitas and AIAPP Piemonte and Valla D’Aosta section, host artist’s installations, exhibitions dedicated to landscape and proposals of companies that operate in con-struction of cities that belong to the eco-system. This area will host discussions, horticulture lectures, music concerts, food events, meetings with landscape artists, architects, designers, agronomists, and other guests stars that are committed to the new construction of the new world.

A question to Fortunato D’Amico, curatorWhy is contemporary art always more and more asked to inter-act with pure design?
Contemporary art adds economic value to the products and helps marketing the brand’s communication, however the de-signer’s job is not selling the art work but building functional, practical and useful objects. Planning a design exhibition means building connections and know-how revolving around the ob-jects to be narrated.

Green Village is a complete new entry of 2014 Fuorisalone edition, Milano Design Week, all the events and exhibitions that lived up the whole city during the 53rd S alone del Mobile, and are strate-gically located within Superstudio. A project by the communica-tion and design agency Io Abito Bio, in collaboration with Vastu Studio Architecture & design and located in the core of Tortona area, at Superstudio 13, the ecovillage presents and involves, for the rst time together, a group of companies that have in their mission the eco-friendly in-novation. The village consists of seven sectors whose general layout represents the shape of “the ower of life”. The seven theme areas make an exhibition path where events pres-entations, laboratories, meetings will be held: home, food (kitchens and healthy eating), kids (room and activities for children), well-being (areas for psycophysical well-being), eco-friendly mobility, alterna-tive energies, conscious tourism. At the end of the path, a modern living unit built with the innovative system 100% natural Soligno®

Michelangelo Pistoletto
SuperOrtoPiù
SuperOrtoPiù

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