RIDING ON TECHNOLOGYWith three questions to Alvise Braga IIIa, founder and chairman of the company TXT e-solutions and of the start-up Sense-immaterial Reality, we discover how new technologies will bring more beauty around us. Design, fashion, art, digitalization and innovation. How can/should these elements dialogue with each other?
The boarders among art, design, fashion, technology, in all their forms and for everyone’s taste and culture, will continue to lessen until they disappear. Can we oppose to these transformations? Of course not, we must navigate in the new ocean, with courage, as well as with competence and creativity.What is it going to change over the next ten or twenty years?
I think there will be an end to the most extreme forms of “I produce in excess, I sell at diminishing “price points”, I place the rest on alternative channels and destroy the unsellable”. We will be compelled to accept, and many of us will gladly embrace a more sustainable and “eco-friendly” design, fashion and art. I think digital revolution will be accomplished once innovation, completely included and embraced also by creatives, artists, designers and visionary entrepreneurs, will contribute to create new works of great strength, innovation, beauty, therefore new masterpieces. I hope creativity will become work for many, in a world that will have satisﬁed the so-called primary needs. And so, once we become more beautiful outside, we will be more beautiful also inside. What if the culture of beauty, strength and innovation, became a primary need?
We are only at the first steps and technology runs too fast for its relation with design and fashion to be “happy”. Today is a relation of experimentation and tension. On the other hand, there is no change that does not involve tension.Which is a signiﬁcant innovation of the last period?
I would like to point out some works in progress to create immaterial works, that may be placed next to material ones during all the course of creation, production, sharing and selling. The dematerialisation will take us to what I call “3D photography”, which, combined with “3D printing”, will take us... who knows where. It is nice that the first stutters of immaterial art have bashfully been shown a few days ago at “Unreal but real” exhibition, by Flavio Lucchini, great blender of art and fashion, at Superstudio, where the ephemeral becomes reality. They are all “work-in-progress”. Let’s navigate and we’ll see.