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01/10/2019 | EDITORIAL, INNOVATION

READY FOR THE FUTURE?

Posted by: Gisella Borioli
In this liquid, or better said gaseous world, where disciplines, professions, visions intersect one another, creating new professions still difficult to frame and define, the digitalization, robotization, artificial intelligence, augmented reality, dematerialization, advanced technologies and other extreme forms defined by algorithms and other crazy ideas, become the keys to enter the future where everything mixes, contaminates, regenerates. Generations that coexist and produce ask themselves: where will we end to?
Enlightening is the position of sociologist Francesco Morace Chairman of Future Concept Lab Research Institute and creator of “Festival della Crescita”: «to combine the best way culture of the project and commerce 5.0- it is necessary to elaborate a new sense of enterprise, where converging in a balanced way the machine learning, the Big Data and the emphatic knowledge of the context. You only reach 5.0. A through 4.0: machines are perfect to expand opportunities, but to be real entrepreneurs you need to have doubts, question yourself: awareness is necessary. And, in the specific, management activity, social curiosity and the contextual intelligence. Machines are not in fact able to be curious and do not distinguish social relations. Social curiosity is therefore the propeller for enterprise: dynamic, mobile, dialectic. The futuristic vision of useful and necessary contents to give a new sense of enterprise implies then a new bond between politics, art, economy and culture that, mixed in an intelligent way, may produce successful solutions».
In the meanwhile, in the global world of fashion and design, a strange phenomenon is occurring: retrieving craftsmanship, hand made, traditions, the roots of making, old values, past’s styles, and inserting them into new technologies in search of sustainability and unexpected numerous performances. Fashion, design, production speak the same language, align on the same trends, go hunting for millennials already totally harmonised on the digital world that may bring added value to the future. The artisan and the robot are not in competition, they are actually the same side of the coin of e-commerce that will make shops only promotional or experiential showcases. Just like artificial intelligence will not be a competitor but a help to surgeons, researchers, professors towards even more advanced professionalisms. In the meanwhile, journalists and influencers are dealing with media and we still don’t know whether social will prevail on word or printed image.
For its vocation, Superstudio intercepts trends that collects and retransmits, through its events, the changes of society in different fields, but in particular and periodically, in fashion, in design and in communication. We have asked big representatives of theses fields an opinion on how much technology is going to influence their work.


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