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01/10/2013 | EDITORIAL, INNOVATION

OPEN DOOR TO THE MIDDLE EAST

Posted by: Gisella Borioli
It is a great honour to bring to Downtown Design, staged for the first time in the heart of Dubai (29 October -1 November), the Temporary Museum for New Design, highlight of the Fuori Salone during the Design Week in Mi-lan, the historic capital of international design.
Launched in 2001 by Superstudio Group, at Superstudio Più, its spacious cultural and exhibition cen-tre dedicated to innovative events spanning the fields of art, fashion and design, and revamped in 2009 with the format ‘less fair and more museum’,
the Temporary Museum explores the new confines of global design, paying great attention to research and quality, to new talents, to technological progress and crossovers with art.
In its galleries international brands, great architects and young designers present their new creations with exciting and interac-tive installations that always have a powerful impact, as in a contemporary museum.
We are delighted to present in Dubai some pieces of Iconic De-sign representing different sectors to which good design adds value, exploring the phenomenon of ‘made in Italy’ or new frontiers of design like Po-land, which is attracting attention thanks to the talent of its designers.
In a black and white installation with touches of colour, the Selected Objects are chosen among those taking part in the latest editions of the Temporary Museum in Milan.

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