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01/04/2014 | DESIGN, EDITORIAL, INNOVATION

FUTURE IS NOW

Posted by: Gisella Borioli
The multiplicity of artistic languages, disciplines crossing, technology and aesthetics interaction, opening of new markets, new production techniques, new sale channels, new working methods, new creative breeding grounds: all this completely changed, in a few years, the world design landscape, the way of thinking, making, communicating, distributing the objects that, changing our house or working place, change our life. Just think of the revolution brought by e-commerce, by 3D printers, by co-working, by self-production, by eco-friendly thinking, by art-design, by limited editions, by re-using, by countries which use to manufacture for third parties and are now creating ideas, by self-communication through web, facebook, instagram and much more in a click, and there is no doubt that the grounded world of big brand designers and archi-stars is now humming with new, unrelenting energies. If the economical crisis stopped the world, the design is reacting, stronger than ever, with passion, with love.

Superstudio, which built its design week on the original concept “Temporary Museum”, would not avoid a critical analysis of such an unbelievable and sudden transformation, re-considering its own format. All elements of “at large” design, as it is in 2014, are represented. The Museum area, as usual, exhibits striking, exciting installations that take the onlooker to an already existing future, along with well-known Italian and international brands. Besides illustrious design landmarks, such as France, participating with two exhibitions com-paring the young France Design talents and the famous French architects, there are countries such as Thailand which rears its young designers with unmistakable poetry, or China introducing daring architectures, or Dubai with an invitation to discover its many opportunities.

Art dialogues with design through a wide range of exhibits, interactive installations, guest stars narrating how artists and designers speak quite a similar language. This is true for the exhibi-tions of sculptures by famous architects, for the bright and interactive design works by avant-garde artists, for Nendo’s installation art for Alcantara. Two special projects are dedicated to eco-thinking, this being an important part of our life: the vegetable garden on Superstudio Più Roof (where it will be back for Expo 2015) where creatives and designers often meet, with special appearance by Michelangelo Pistoletto, great protago-nist of the international art world, and his Third Paradise symbol.And the Green Village at Superstudio 13: in an almost 1000msq large area, a full organic-living system, with a core space for workshops, lectures, experiences.But also the two temporary architectures: the house turning rain water into fresh water and the organic cell, the many purpose live-in module.

Not archi-star but anti-star and start-up: this is the new philosophy of Superdesign space, a se-lection of multidisciplinary and innovative objects, chosen by Giulio Cappellini, which point out the alternative route of design, where young designers and small companies plan, experiment and sometime risk. This stage is all for them, with the opportunity given by Superstudio, to sell on-line through the website www.dalani.it.And talking about e-commerce, be sure not to miss the most world famous market installation: eBay starts a new section for home and design and the opening is at Superstudio, with an ex-clusive collection by Italian designers in addition to international pieces.Design, such as fashion is getting more democratic, beauty is for everyone. The Future is now.

SuperOrtoPiù
S. Pellegrino
Tailanda
Ebay

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