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01/04/2018 | DESIGN, EDITORIAL, EVENTS

CHOOSE THE BEST ANTIDOTE TO THE TOO MUCH

Posted by: Gisella Borioli
More convinced than ever that in the Milan Capital of Design, where events uncontrollably increase where it is impossible to see everything, projects make the difference. The best projects. Able to give a response to today’s demand of better living and to the theme of sustainability, involving houses, architecture, furniture, life-style, automotive, technologies, cities. Irrespective of the logics of the many districts in Milan, that, reasonably or not, in April turn into temporary design hubs, the fil rouge that we recommend to visitors for Design Week is to search for Best Projects, wherever they may be, guaranteed by theme, involved designers, the specific interest. And this is how Superdesign Show, once again renovates with coherence and with a strong action that states its commitment to this year’s claim: Only The Best. Significant presences, important themes that look towards a smart, sustainable and beautiful future, with a pause for reflection on lessons from the past. Starting with the great Smart City event, that questions and gives answers on the intelligent, sustainable, hyper connected and extremely fast city that awaits us, extended until 12th May to involve all citizens and not only visitors of Design. To follow the great exhibition dedicated to Nendo: a long and mysterious labyrinth where to discover through ten concepts based on movement, the poetic world of the most famous and praised Japanese studio.
Speaking of Japan, the series of minimal looking objects by other designers is highlighted by the magical sound of Kawais crystal piano. Pollution and clear air not to poison slowly, consciously: research by the giant Dassault Systèmes brings an impressive experiential installation created by Kengo Kuma that filters air poison and breathes with us. Materials Village focuses on circular economy letting us meet manufacturers of increasingly performant materials born from recycle and research of sustainability even if we talk about colours. SuperLoft is a new project of Superdesign curated by Giulio Cappellini for a proper Italian elegant, warm, eclectic home, where top names of the Made in Italy contribute to create a contemporary and international surrounding, because beauty is appreciated everywhere. Some exhibitions aim to open a window to culture of design for young visitors: Lari, small protective statues for the house to recall forty years of Alchimia, Homage to Kuramata, during the thirty years anniversary from the beginning of the collaboration between Cappellini and great designer Shiro Kuramata, who passed away in 1991, with some iconic pieces and the story of his life. The rest to see is described here.

Nendo
Kawai
SuperLoft by Giulio Cappellini
Superdesign Show

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