As every year, when planning the overall concept for the upcoming Design Week in Milan, the first step is to choose the theme of the year, which will guide the entire Superstudio Più event, the Superdesign Show 2025.
Celebrating 25 years of design is a major milestone for us, especially as we were the first to launch and drive the Fuorisalone phenomenon across various neighborhoods. It required a strong and meaningful idea, one that speaks to the times we’re living in. Perhaps we’ve found it.