Espresso coffee, mocha, Neapolitan or American, in capsule or decaffeinated, the coffee ritual is art and pleasure at the same time. The habits and traditions pertaining to its preparation seem to lose in the night of times, characterising every town of the planet with its irresistible variations. From the persisting scent of roasted beans to the intense and creamy aroma that emanate from the cup, this is the “blend” that “The Milan Coffee Festival”, international event dedicated to handcrafted coffee and its numerous variations, wants to offer. A celebratory event arrived in Milan in 2018 after the successful achievement in London, Amsterdam, Los Angeles and New York, unmissable for all coffee lovers, professionals and operators in the sector. Visitors will have the opportunity to participate in a series of tastings, interactive workshops, performances by well-known bartenders, coffee shop baristas dealing with a new rendition of the classical Milanese “aperitivo”, among “top-notch” cocktails, cultural and entertainment moments.
All of this in name of a common denominator: handicraft coffee. Over 6.000 expected visitors, including coffee lovers, professional bartenders, coffee shops owners and opinion leaders of the multifaceted world of black gold, and over 60 exhibitors, among coffee, machines and equipment suppliers. And furthermore, The “Latte art live”, an area entirely dedicated to Latte Art with a series of demos and competitions among World’s top experts in decoration techniques of espressos and cappuccino surfaces by using milk. Curiosity: the creator of “The Milan Coffee Festival” is called Ludovic Rossignol and he is the Co-Founder of Allegra Events. Together with Jeffrey Young he began from a provocation: “would it be that coffee is becoming the heir of wine?”. Coffee-making is turning into a sophisticated art, into a science with its lovers, coffee is an appreciated ingredient in cuisine by a numerous community of experts and appraisers. The creator of the Festival states “some coffee shops deserve Michelin stars for the attention that they dedicate to the selection of the best coffee beans directly from the origin, for the professionalism of their bartenders, for the visual and taste experience they offer and for their innovative design.